Idaho ad buy a success!
Final Schedules. The High Tide ran May 23-27. ID primary was the 27th, where Ron Paul got 24% of the Republican vote (in the northern counties he got 40%!). In total the ad aired 216 times in Idaho.
Southern Idaho
BOISE MARKET
The Boise market covers Boise, Nampa, Caldwell, Meridian, Eagle and Kuna. 2/3 of Idaho's population live within this area, however not everyone has cable. But this area has about 90,000 CableOne households.
90 spots, 10 channel spread.
IDAHO FALLS MARKET
The Idaho Falls market is the 2nd largest populated area in the state. We'll be in about 31,000 households.
64 spots, 11 channel spread.
Northern Idaho
COEUR D'ALENE, SILVER VALLEY, SANDPOINT MARKETS
We'll be in about 25,000 cable households in the north.
62 spots, 5 channel spread.